For the fourth consecutive year, J.D. Power Initial Quality has given more awards to Chevrolet than any other brand. Five of their vehicles finished first in their segments.
“These results play two critical roles in our strategy to bring new retail buyers to the brand,” said Global Chevrolet President Alan Batey. “First, the study results will help attract new buyers to Chevrolet, as J.D. Power data shows ‘expected reliability’ is customers’ top purchase consideration for a new vehicle. Second, the improved ownership experience of our new vehicles will help convert first-time Chevrolet buyers into repeat customers, as J.D. Power indicates customers who have a positive experience in the first 90 days of ownership are more likely to become repeat buyers for the brand.”
The Chevy Silverado swept the 2016 J.D. Power Initial Quality Study’s full-size truck categories, with the Silverado 1500finishing first among light-duty trucks and the Silverado HD first among heavy-duty trucks. The Chevy Equinox led the compact SUV segment (in a tie with the GMC Terrain), while the Tahoe lead the large SUV segment. Last but not least, the 2016 Chevy Spark ran away with the city car award, with study results that were a whopping 48 points higher than the segment average.
Now in its 30th year, the J.D. Power Initial Quality Study looks at problems owners experience with their vehicles during the first 90 days of ownership. Initial quality is measured by the number of problems experienced per 100 vehicles, meaning a lower score reflects fewer problems and higher quality.
Come see what makes them so special at Huffines Chevrolet Lewisville 1400 South Stemmons Fwy Lewisville, TX or give us a call at 972-538-7000 today!